The GH688 first announced in March 1997 at the CeBIT ’97 international exhibition. GH688 fully complies with GSM Phase 2 and the feature set was one of the most advanced in the world. Designed for the mobile businessman who often uses a mobile phone and tries to use all the advantages of the GSM standard.
The Ericsson GH688 was considered a very light phone weighing only 160 grams (slim battery) with dimensions of 130 x 49 x 23 mm. The body color is dark gray metallic. The phone featured a 3 x 12 character display, and offered talk time of up to 240 minutes.
GH688 supports improved algorithm of speech coding — EFR: Enhanced Full Rate Coding (wired telephone quality). Thanks to the functions Discontinuous Transmission (DTX) and Discontinuous Reception (DRX) managed to increase talk time and standby time.
Ericsson Press Releases
The GH688 from Ericsson offers two phone numbers in a mobile phone
Wednesday, 12 March, 1997
This year Ericsson will have a unique new website designed exclusively for CeBIT ’97. The site will be updated daily from the exhibition center using Ericsson mobile office products. The site demonstrates the full power and potential of the mobile office range to provide a user-friendly, up-to-date news and information service.
The website was designed and integrated using DC23 mobile office technology and the new GSM GH688 mobile phone, which allows complex interactive environments to be maintained and updated without being tied to the office or even needing a phone line.
Ericsson is offering its GH688 mobile phone, which can be assigned two different phone numbers with a single SIM card, with separate billing and different rings for personal and work numbers. The new terminal weighs 160 grams, with high performance battery attached, comes in metallic gray, features 6 hours talking time and over 100 hours in stand-by mode, and a large display for easy reading.
The GH688 provides phone book with 99 memory spaces and the ringtones can be set individually for calls, data and fax as well as the personal device code, which ensures the necessary security for the GH688. The device can therefore be blocked against unauthorized use.
The device can be connected to Ericsson’s DC23 mobile office and a portable computer to send high speed data, faxes, E-mails, and conduct conference calls. The GH688 also suitable as a mobile messaging center, in conjunction with the Ericsson Mobile Companion MC 16 and the infrared modem DI 27, data and faxes can be transferred quickly and easily.
The GH688 is one of the first mobile phones to have second generation GSM technology. Ericsson is also offering a new range of accessories, including a microantenna, call waiting, phone number memory, and call-charge information feed-back functions. The company is also offering two versions of hands-free equipment as options, for safer driving.
The mobile phone allows among other things the following functions:
• Menu text in 21 languages
• Redial the last five dialed numbers
• List of the ten most recent calls
• Send and receive messages via the keyboard
• Call waiting, call forwarding, call forwarding, charge display, Conference call
• Extensive menu, large display
• Extensive accessories such as rechargeable batteries and car installation kits
• Stable metal frame
Ericsson GH688 launched with humor
The new Ericsson GH688 will be launched with humor of the tongue-in-cheek variety. It is a matter of ordinary business, from a more human point of view. We seen him whizzing by on the TV screen, hanging from a ceiling lamp, sliding down the escalator. His mobile phone just reminded him of a lunch meeting. When he lands on his feets in the lobby, it’s not the business contact who is visiting for him but his attractive lady friend.
That is description of the story line of an advertising film produced for the launch of the Ericsson GH688. The campaign message can be summarized in the words “Made for business – Good for life.”
“The phone must be an effective working tool that can help you get things done, and that also fits in with your private life,” says Per-Axel Larsson, who works with marketing communication in Europe.
The campaign includes ad material designed for daily newspapers, magazines and outdoor advertising. Billboards will display pictures of people clinging to building facades or hanging from chandeliers – while simultaneously talking into their mobile phones.
Both the film and the ads show business people at work, but in somewhat more human perspective. There is a smile among the pin-stripes. The people simply look like they are having fun. The film is made using the most advanced technology, in which stunts have been used to get results otherwise not possible.
Per-Axel Larsson has strong faith in both the product and the campaign, and he is anxious to see what the reactions will be. “I believe we will get a lot of attention. Phones have not been seen in this light before.”