The Ericsson GH337 was a superb phone and one truly worthy of the Ericsson name. Richard Lindahl of Malmo was responsible for the design of the basic shape, which was known within Ericsson as ‘Jane’.
Ericsson’s first phone on this platform, as they called them, the EH237, won the coveted Caesar Award for ‘Best Mobile Phone of the Year’ in 1993.
However, the EH237 was an analogue phone. Ericsson went one better with the GH337, a digital phone in the same, small body.
When Ericsson announced the GH337 at CeBIT in March 1994, it was the smallest and lightest digital on the market, pipping the well-established Nokia 2100.
At its launch, the Ericsson GH337 was a top end business phone with state of the art features. The engineers at Ericsson went out of their way to make this the Rolls Royce of the mobile phone world.
The earpiece was designed by Bang and Olufsen and the connection for the external aerial was gold plated.
Ericsson also bagged the top award for this phone. It also won the Caesar Award for ‘Best Mobile Phone of the Year’, as well as getting the Design Award for a digital phone. In Germany, readers of ‘Funkschau’ magazine voted the GH337 as “Product of the Year 1994” in its category.
Ericsson Press Releases
Thursday, 17 March, 1994
Ericsson introduces the world’s smallest GSM telephone
The new GSM telephone GH 337 from Ericsson can fit in the palm of your hand and is the smallest on the market.
- Size: 130 x 49 x 24 mm
- Weight with lightweight battery (<500 mAh) : 200 g
- Standby time with lightweight battery : 15 hours
- Speaking time with lightweight battery : 80 min
Thursday, 21 April, 1994
World’s smallest, lightest GSM phone now has full EU Approval
Ericsson’s model GH337, which has gained Full Type Approval (under EU Terminal Directive C 91/263/EEC) is the world’s smallest and lightest GSM telephone. It features completely new user technology that makes it extremely easy to use, despite very advanced functions.
Ericsson is one of the world’s largest suppliers of GSM telephones. Fifty percent of all GSM telephones sold are also connected to mobile telephone systems supplied by Ericsson.
Friday, 10 March, 1995
Ericsson wins “Mobile Phone of the Year” Award
Ericsson has carried off the “Mobile Phone of the Year 1995” Award in the annual Cellnet CAESAR Awards. Underlining the increasing importance of digital mobile phones, the “Mobile Phone of the Year” Award, given to the phone which has excelled in all categories, went to Ericsson’s GH337 digital phone.
This is the second consecutive year that Ericsson has won the CAESAR “Mobile Phone of the Year” award. Last year, its EH237 analog mobile phone picked up the title.