The Ericsson GA318 was Ericsson’s first real attempt at a consumer phone. It built on the successful GH337, but was dressed in a fashionable cover.
The keypad came with nice to feel rubber buttons and the keypad surround was available in a choice of three colours: green, grey and blue. The earpiece was decorated with a simple wave pattern, giving the phone a much neater and less busy look than the GH337.
The GA318 boasted an impressive battery, the Ericsson’s high capacity battery with 67 hours of standby time came as standard.
It was also light on features. It could only receive, but not send text messages. There was no calculator or clock included. In spite of these drawbacks, the GA318 is quite a nice handset to handle and it had a strong following in the 90s.