The GF788 created the demand for the brand in mobile phones that hadn’t been seen since some of it’s earlier models including the Hotline series and GF/GH388 series.

GF788 was the world’s first truly pocketable small mobile with an elegant and clean design. This was followed by the more colourful and updated T18.

In the later part of the 90’s, Ericsson released the next big story for the brand in small mobile handsets – the T28 – the world’s lightest and most slim model. It was launched to much fanfare and sold extremely well, but was always hampered by the recent move by Nokia’s models to have internal antenna.

Ericsson Press Releases

Ericsson introduces its smallest mobile phone, with unmatched sophistication and simplicity

Tuesday, February 18, 1997

Ericsson today introduced its smallest (135g, 10cm-high), most sophisticated GSM mobile phone. It delivers an outstanding 3 hours of talk time and 60 hours of standby time.

The first in a completely new generation of digital, compact, advanced mobile phones, the Ericsson’s GF788 mobile phone offers three menu types: reduced, extended and a new customized option, creating for each user a totally personalized mobile communications product.

As part of its introduction to the market, the GF788 will be offered in four elegant metallic colors (dark gray, bordeaux red, dark blue and dark green).

Other features of the GF788 include:
• Small size, 135 g and 10 cm high
• Unique customized menu
• 9 speed dialing positions for frequently called numbers
• Storage for 99 names and numbers
• Customized melody ring option
• Easy-to-use YES and NO keys and 2 side volume keys
• Missed Calls function to store calls the user could not answer
• SMS, Data & Fax Options, Calling Line Identification/ Restriction, Dual Line (through supplementary GSM Services)

(ericsson.com)


Print Campaign Ericsson GF788


Singaporean designer behind the GF 788

Ericsson GF788 was designed by Singapore industrial designer Mr. Yeo Chung Sun, the managing director and founder of Lawton & Yeo Design Associates Pte. Ltd. It took the 39 year-old two years and numerous flights between Singapore and Stockholm to came up with the final design.

Lawton & Yeo Design handles all the services from industrial design to engineering. It had people from Ireland, Japan, Malaysia, U.K. and Sweden. His company was best known for developed the Bluetooth headset for Ericsson as well as the GF788 mobile phone that won the German IFDesign Award in Hannover, Germany.