Like Ericsson T66 made by MicroCell in Finland, R600 was developed on the platform of Ericsson company GVC (Asian company), which produces a range of ODM (Original Design Manufacturing) products, working on OEM-contracts with Ericsson and produced it under the name of the Swedish company.
The device still carries the name of Ericsson, in the new line of Sony Ericsson models are not included and are not specifically advertised.
Issue number was delayed by about six months, the reason for this was called, in particular, the inability of the manufacturer to ensure adequate levels of production (that of GVC and Ericsson had to publicly refute), as well as errors in software and hardware devices.
Therefore, immediately after the announcement, and a series of preliminary reports in the media start massive sales did not happen, and the reports of delays in delivery of cooled interest in the model. As a result, when the phone will be in stores for customers it has become almost a complete surprise.
The R600 is very different from its predecessors and – Ericsson phones entry-level, the last of which was Ericsson A3618. The design is somewhat unusual, but not so much extravagant and flashy, produced in two colours: Ice Blue and Luminous Champagne. Handy phone with atheistic design, it can be called elegant and harmonious.
There are 3 colours of backlighting (green, red and orange). All three colours can be set for defining incoming calls. The function is useful in the evening when the silent profile is set and the phone lies not far from you.
You can easily understand whether you need to answer or not (if it is not a VIP). In short, Ericsson R600 is only “time model”, which was launched on the market in order to plug the gap in the budget segment before the release of the new line, but it has a great value “price/quality” – perhaps better than its successors.
Ericsson Press Releases
Ericsson reveals R600 – the new GPRS mobile phone
Monday, September 24, 2001
Ericsson today announced the new mobile phone R600 – a GPRS performance phone. The new Ericsson R600 will be available on selected GSM 900/1800 markets in the fourth quarter, 2001, and on all GSM 900/1800 markets in first quarter, 2002.
The R600 is a powerful phone that supports highly developed features such as enhanced messaging, fast Mobile Internet access and several personalized options. This makes the R600 ideal for people who are about to buy their first phone, or replace an older model, and want an affordable up to date phone. With the R600, fast Mobile Internet will be available to a wide audience.
The Ericsson R600 is performance all way through. The small size, built-in antenna and large display is accompanied by an attractive, smooth and streamlined design that makes the phone rest comfortably in the hand. The R600 comes in two fresh colors, Luminous Champagne and Ice Blue.
The large 5-row gray-scale display is perfect for messaging and with Enhanced Messaging Service (EMS), the user can send and receive fun and creative messages on the spot. Pictures, animations, sound effects and ring signals are inserted into messages with just a few clicks. The phone comes with a wide range of pictures, animations and sound effects from the start, and new ones can easily be added. The R600 also has mobile chat, which is an SMS based service that lets the user have a chat session similar to a chat on the Internet.
GPRS provides instant access to entertainment and news, and gives users a quicker way to download pictures and ring signals to further personalize their R600. Supporting speeds of up to 43.2 kbps, the R600 ensures that users get the fastest Mobile Internet connection available.
The R600 can be personalized in several ways. The display color can be set to green, red or orange and be used both as a constant background display color and for identifying a caller. Link a color to a contact in the phone book and you get a colorful hint on who is calling. The R600 also features a background picture in the display that is visible when the phone is in standby mode and gives the phone a personal touch.
The R600 has a basic calendar with day, week and month views and reminders when something is due. The phone book lets you store up to 200 contacts and the shortcut function in standby gives users quick access to any contact in the phone book. Also the R600 has four games, Erix, Catcher, Pathy and Ripple.
About Handset ODMs
Traditional handset vendors outsource development and manufacturing, operators engage in design and ODMs start living their own life. What does the “ODM phenomenon” and its potential impact on the handset industry?
Development, manufacturing, and branding of mobile phones have changed over the recent years. An increased number of handsets are developed by ODMs, a phenomenon that has started to twist the mobile value chain.
“Traditional” manufacturers increasingly turn to sub-suppliers to minimize risks and efforts in the process of maintaining and expanding their product portfolios. Northstream’s market projections indicate that ODM products will account for more than 40% of the mobile handsets’ market in 2005. Given this development, many questions arise on positions, changes and revenue streams in the mobile value chain. Also, the increased interest from operators to be more intensely involved in handset requirements, designs and branding further fuels the fire.