Ericsson R289/R280 combines a tri-mode TDMA phone with a CDPD modem for always-on Wireless Internet.

Variants: The R280d and R280LX are the original models, the R278d, R280di and R289LX add 2-Way SMS with “Chatboard” Support. (The LX models are specifically for AT&T Wireless)

Ericsson A1228 is a basic, entry level TDMA phone. The A1228d is the original model, the A1228di adds two-way text messaging.

The handset doubles as a pager, allowing users to receive text messages on its display panel. Ericsson A1228di is the first compact mobile phone with the features you need and the simplicity your busy life demands.

The handset includes Ericsson’s new “EZ-Read Menus” and a wide screen for greater legibility. One touch of a button allows users to access their voice mail or to speed-dial numbers. Volume adjustment keys are positioned on the side of the phone to help customers hear their calls in areas with high levels of ambient noise.

Print Campaign Ericsson R289LX & A1228d

A1228d | Performance with style.

Using a phone was never easier

No cryptic commands to memorize. Ericsson’s exclusive EZ-Read™ menus guide you effortlessly through the features and options of your A1228d. Large, easy to read graphics and text are displayed prominently on the SUPERWide Screen™. Keep track of all your friends and family with a phone book that stores 200 names and numbers, speed dial for 99 numbers, and SuperSpeed Dial™, which allows you to press only one button to get through to your nine most popular numbers, including your voice mail.

Great performance

Forget about choosing the right phone for the right network. The Ericsson 1228d uses the latest tri-mode technology, which offers unsurpassed nationwide coverage. So, whether you’re downtown or in the woods, you can be assured your phone will work virtually anywhere. And, with the available High Capacity Battery, you can talk for up to 7 hours or standby for up to 240 hours. Thanks to Ericsson’s Rapid Charger, you can be back on your way with a full battery in just about an hour.

Simply beautiful

With an ultra thin profile and striking new design, the Ericsson 1228d is as easy to look at as it is to use. Choose a cheerful Twilight Blue or a rich Midnight Black.

R278d | The Handset to the Mobile Internet

Browse the Mobile Internet, unbeatable Tri-Mode coverage, and excellent battery performance.

With the Ericsson R278d WAP enabled mobile phone you can now connect to the Mobile Internet. Send and receive e-mail text messages, browse, bank, and shop. The built-in microbrowser delivers real-time access to WAP-enabled Internet sites. You can communicate with friends, check sports scores, receive weather forecasts, track stocks, do on-line banking, and do shopping on-line. With T9, predictive text input, built-in or the new Ericsson ChatboardTM accessory that snaps on to the bottom of your phone, typing messages and addresses is simplified.

The Tri-Mode technology allows calls to be made and received almost anywhere in Canada and United States. The high performance antenna and new ERSTM technology (Enhanced Radio Sensitivity) further extend your range and coverage, allowing you to stay in touch longer and with improved sound quality.

Key Features:
• WAP-enabled with built-in microbrowser
• Tri-Mode TDMA technology
• ‘ERS’ Technology
• EZ-Read™ menus
• Tegic T9R Intelligent Text Entry
• Clock, Alarm, and Stopwatch
• SuperSpeed Dial™
• Rapid Charger
• High Capacity call log – 40 incoming calls and 40 outgoing calls
• Programmable ring sounds
• Phone Book – up to 400 names and numbers
• Side Volume Keys
• Caller ID
• One-Button Voice Mail

Ericsson Press Releases | A1228d

Ericsson announces sleek WAP-enabled CDMA phone

Ericsson now delivers mobile Internet access across all major technology platforms

Monday, February 28, 2000

Ericsson today unveiled its first CDMA phone – the A1228c – which delivers superior voice quality and fast and easy access to the mobile Internet, e-mail and a host of information and communication services. The A1228c works with most Ericsson original accessories, including the HPR-08 portable  handsfree  with  FM  radio.  For  Ericsson,  long  a  leader  in infrastructure and mobile phones for other global standards, the sleek new phone signals the company’s entry into the fast-growing CDMA market.

“Ericsson is entering the CDMA marketplace with a bang,” stated Håkan Wretsell, executive vice president and general manager of Ericsson Mobile Phones, Region Americas. “We will now have innovative, Internet-enabled mobile devices and accessories for every major technology in the world. This gives us a strong position for growing our business throughout the Americas.”

Internet in your pocket

The A1228c features a WAP (Wireless Application Protocol) micro browser, enabling users to access the latest mobile Internet services. The browser delivers real-time access to e-mail and specialized mobile Internet content, such as news briefs, stock quotes, airline schedules, sports scores, weather and traffic reports, and national white and yellow pages directories. The A1228c also supports the popular 2-way short messaging services that offer quick and direct text communication among friends, family and co-workers.

Sleek design, high performance

Stylish  and  lightweight,  the  A1228c  delivers  outstanding  battery performance – up to 5.6 hours of talk and up to 225 hours of standby with the optional high- capacity battery. The standard battery yields up to 3 hours of talk and up to 120 hours of standby. With Ericsson’s exclusive Rapid Charger technology, power can be fully restored in one hour. The A1228c measures 2x5x1″ (51x130x25 mm) and weighs 6.1 oz (173.6 g). The phone’s full-graphic display is oversized at 101 x 40 pixels.

Easy to use

A large screen and icon-based EZ-Read Menus  make the advanced features of the A1228c easy to use–including the 200-number phonebook and SuperSpeed one-touch dialing. The A1228c also features caller ID and message waiting at a glance, displaying a caller’s name when that number is stored in phonebook memory. Other useful features include single key voicemail access, a large incoming/outgoing call log, side volume controls and 26 distinct ring tones. For peace of mind, the phone features security tools such as call restriction, which allows calls only to numbers in the in-built phonebook and a phone lock option.

End-to-end CDMA solutions

CDMA (Code Division Multiple Access), one of the fastest growing wireless technologies in the world with more than 50 million subscribers, is one of the leading mobile communications standards in the U.S. because of its ability to deliver outstanding voice and data quality. Ericsson already offers CDMA infrastructure. The company’s CDMA networks offer operators a clear upgrade path to cdma2000, a wireless standard designed to support third generation (3G) services. The introduction of the A1228c enables Ericsson to provide end-to-end CDMA solutions.


• CDMA technology for superior voice and data transmission
• WAP browser
• Up to 5.6 hours of talk/ 225 hours of standby (with optional battery)
• EZ-Read Menus
• 1-hour Rapid Charger
• 2-way SMS messaging
• Large full-graphic display
• Slim, sophisticated design
• 2x5x1″ (51x130x25 mm), 6.1 oz. (173.6 g)
• Plug-in handsfree FM radio accessory, among others
• Stores 200 names and numbers
• High-capacity incoming/ outgoing call log
• Side volume keys
• 1-button voicemail
• Integrated pager
• SuperSpeed dial
• Supports conference calling, voicemail
• Caller ID at-a-glance
• 26 ring tones