Very promising seems to A26xx series, which moreover Ericsson steadily improving. The first model A2618 had only WAP over SMS, and therefore browsing through for most mobile network was unusable, Ericsson has made changes with new firmware enhancements in the form of A2628, which had some sort of WAP enabled via a data connection.
Further qualitative shift has lead to a new model, A2638. In 2001 Ericsson introduced a model specifically designed for Chinese market under the name A2638sc. R300, another version of A2638 will also be given to the US market.
The most significant innovation is the integration of the antenna into the phone. The phone is manufactured in the Chinese city of Nanjing, where also preparing production of the T68.
Integrated antenna is a very important milestone – the popularity of mobile phones with integrated antenna increases, users appreciate the easy handling of such a phone, such as removing his pockets.
It is expected that the integrated antenna will be one of the preconditions for the success of future low-end phones.
The functions of the A2638 from its predecessors in virtually identical. It has a built-in WAP, voice control, animated menu, three games (Tetris, E-Maze and Erix), calendar and calculator. The phone is dualband (works on 900/1800 MHz bands). A full graphic display shows 4 lines of text, or three lines in Chinese.
Ericsson News Center
Mobile phone with built-in antenna released in China
Friday, May 11, 2001
Ericsson China has released the company’s first mobile phone with a built-in antenna. Staffan Söderqvist, Executive Vice President of Ericsson China says reception has been overwhelmingly positive.
The A2638sc is the second new model to be launched in China this year, after the launch of the T29sc in March. Its main features are the built-in antenna and its sleek design. Söderqvist explains that design is of high importance to China’s growing number of subscribers and that the new A2638sc is attracting a lot of attention.
“The Chinese market holds huge potential, and it’s becoming increasingly important to work closer to the market,” Söderqvist says. “The A2638sc has been researched, developed and manufactured here in China. It’s the first handset specially tailor-made to suit local customers’ needs.”
Costing less than half of the popular T29, it has also been attractively priced to target a young professional market.
Aside from the built-in antenna, the A2638sc features the Li-Ion battery, offering up to 200 hours of stand-by time and 8.5 hours of talk time. It also includes voice dialing and answering, customized start-up and shut-down animation and melody, and three games (Tetris, E-Maze and Erix).
The A2638sc’s large screen is capable of displaying graphics and four lines of English or three lines of Chinese characters. Functions such as group SMS service, timer and calculator are also included. “We’re very proud of this product,” says Söderqvist. “And we’re confident that the A2638sc will help Ericsson to expand its market share in the entry-level market segment.”